>_ explorations

Five companies, fourteen hours each

Every cohort of my AI design workshop builds a company from a single sentence. Over four live sessions, about fourteen hours, we take one idea through research, UX, brand and a full website concept, with AI working alongside us at every step.

None of these companies exist. The methods are real, and so is the work: every persona, interview, wireframe and image came out of a live session, prompt by prompt.

>_ pick one and look around

>_ exploration

14-hour AI mini project

Chronicle

Children’s Adventucation App · Europe / U.S. · April 2025

Chronicle is an adventucation app for kids, and its expeditions run on a team of two: Jane, and her oft-AWOL partner, Joe.

Jane is a doer. She walks the walk, since she quite literally cannot talk the talk. She’s deadly serious about learning and believes that exploration into unknown lands is the best form of education.

>_ specs

  • · research · UX · brand · characters · website
  • · ~14 hrs · mostly live, in class
  • · ChatGPT · Midjourney · Relume · Figma

>_ --slaying --with --cuteness

68,000
words of prompts & output
179
images
4
live sessions
~14
hours, start to finish

>_ session 01

Foundations

Where every cohort starts: how AI and design fit together right now, and how to set up your tools to work for you. It covers the current state of AI and design, the tools landscape, scaffolding with instructions and memory, and prompt chains.

>_ not shown here: the tools change faster than any curriculum, so this session is rewritten for every cohort

>_ session 02

Discovery & Research with AI

Trends, personas, interviews, empathy maps and market sizing, chained prompt by prompt.

>_ session 03

UX Design with AI

Ideation, impact and effort, features, user stories, architecture and narrative wireframes.

>_ session 04

Visual Design with AI

Brand language, character and scene development, and the website concepts.

>_ exploration

14-hour AI mini project

Nocturne

AI-Guided Dreaming · Australia / Asia / U.S. · April 2025

She isn't just asleep. She's somewhere she chose before she closed her eyes.

Nocturne is a guided dreaming system: a pillow that breathes, warms and scents the room, plus a soft-spoken AI guide called the Oracle. Tell it what you want to feel tonight, and it turns that wish into the scenery of your dream.

Some nights are for play, some are for healing, and some are shared with someone you love, even from the other side of the world.

>_ specs

  • · research · UX · brand · imagery · website
  • · ~14 hrs · mostly live, in class
  • · ChatGPT · Midjourney · Relume · Figma

>_ --dream --before --you --sleep

72,500
words of prompts & output
287
images
4
live sessions
~14
hours, start to finish

>_ session 01

Foundations

Where every cohort starts: how AI and design fit together right now, and how to set up your tools to work for you. It covers the current state of AI and design, the tools landscape, scaffolding with instructions and memory, and prompt chains.

>_ not shown here: the tools change faster than any curriculum, so this session is rewritten for every cohort

>_ session 02

Discovery & Research with AI

Trends, personas, interviews, empathy maps and market sizing, chained prompt by prompt.

>_ session 03

UX Design with AI

Ideation, impact and effort, features, user stories, architecture and narrative wireframes.

>_ session 04

Visual Design with AI

Brand language, persona context imagery, visual assets and the website concepts.

>_ exploration

14-hour AI mini project

The Thai Pantry

Premium Thai Food Ingredients Delivery · U.S. · March 2026

She isn't following a recipe. She's following her palate.

The Thai Pantry delivers authentic Thai ingredients, explains every one, and lets you cook by region, by mood or by minutes.

>_ specs

  • · research · UX · brand · photography · video · website
  • · ~14 hrs · mostly live, in class
  • · ChatGPT · Midjourney · Nano Banana · Kling · Relume · Figma

>_ --cook --like --you --mean --it

56,300
words of prompts & output
374
images
4
live sessions
~14
hours, start to finish

>_ session 01

Foundations

Where every cohort starts: how AI and design fit together right now, and how to set up your tools to work for you. It covers the current state of AI and design, the tools landscape, scaffolding with instructions and memory, and prompt chains.

>_ not shown here: the tools change faster than any curriculum, so this session is rewritten for every cohort

>_ session 02

Discovery & Research with AI

Trends, personas, interviews, empathy maps and market sizing, chained prompt by prompt.

>_ session 03

UX Design with AI

Ideation, impact and effort, features, user stories, architecture and narrative wireframes.

>_ session 04

Visual Design with AI

Brand imagery, photography, illustration, video with Kling and the website concepts.

>_ exploration

14-hour AI mini project

Luminara

Lunar Luxpeditions · U.S. / Europe · December 2024

That smile? An Earthrise from your own Crater Cabana will do that to a person.

Luminara is lunar travel for people who've run out of Earth to impress them. Guests voyage in hyperluxe aboard the Aurora Ascender, wake up in Earthrise Suites, and earn their Moonwalker Certification, with a little lunar science on the side.

Five stars. One-sixth gravity.

>_ specs

  • · research · UX · brand · imagery · website
  • · ~14 hrs · mostly live, in class
  • · ChatGPT · Midjourney · Relume · Figma

>_ --one --small --step --for --luxury

53,000
words of prompts & output
277
images
4
live sessions
~14
hours, start to finish

>_ session 01

Foundations

Where every cohort starts: how AI and design fit together right now, and how to set up your tools to work for you. It covers the current state of AI and design, the tools landscape, scaffolding with instructions and memory, and prompt chains.

>_ not shown here: the tools change faster than any curriculum, so this session is rewritten for every cohort

>_ session 02

Discovery & Research with AI

Trends, personas, interviews, empathy maps and market sizing, chained prompt by prompt.

>_ session 03

UX Design with AI

Ideation, impact and effort, features, user stories, architecture and narrative wireframes.

>_ session 04

Visual Design with AI

Brand language, lunar imagery, visual assets and the website concepts.

>_ exploration

14-hour AI mini project

Snackbloom

Children’s Protein Snacks · U.S. / Australia / Asia · October 2024

Two kids, two sun hats, one very serious snack.

Protein-packed shakes and snacks for active kids, with ingredients parents can read. Healthy, but nobody has to tell them that.

>_ specs

  • · research · UX · brand · imagery · website
  • · ~14 hrs · mostly live, in class
  • · ChatGPT · Midjourney · Relume · Figma

>_ --snack --happy

42,000
words of prompts & output
264
images
4
live sessions
~14
hours, start to finish

>_ session 01

Foundations

Where every cohort starts: how AI and design fit together right now, and how to set up your tools to work for you. It covers the current state of AI and design, the tools landscape, scaffolding with instructions and memory, and prompt chains.

>_ not shown here: the tools change faster than any curriculum, so this session is rewritten for every cohort

>_ session 02

Discovery & Research with AI

Trends, personas, interviews, empathy maps and market sizing, chained prompt by prompt.

>_ session 03

UX Design with AI

Ideation, impact and effort, features, user stories, architecture and the VBL concept.

>_ session 04

Visual Design with AI

Narrative wireframes, a Relume sitemap, brand language and the website concepts.